According to a recent report Bali has become a ‘hot spot’ for seniors. This really shouldn’t come as a surprise since Bali has a great deal to offer those who want to experience a vacation that doesn’t fit the criteria of a just any ordinary vacation.
Bali tourism has been grown by leaps and bounds for all age groups, but recently it seems that the retirement population has found something they really like when it comes to vacations. The United Nations World Travel Organization (UWTO) projects that by 2025 one-third of the tourism market will be made up of seniors, often referred to as the ‘gray market.’ Bali Tourism is taking steps to encourage and grow this market segment, and take advantage of this opportunity.
One of the reasons that Bali is already benefiting from the ‘gray market’ is because companies have already begun to develop packages that focus on the retirement market. Seniors tend to take longer vacations and spend more money than the average tourist, because they have more disposable income and more free time.